Official rules and logo usage, design, voice, and approvals. Use these standards to ensure all materials align with the NLU brand.

View the Brand Guidelines

Looking for logos, photos, program sheets, or ready-to-use templates? This section connects you to NLU’s official marketing assets, all organized in one place. These tools are designed to save time, support consistency, and make it easy to create high-quality materials for your work. Log in with your SSO NLU credentials.

See How to Use Brandfolder
Access Brandfolder

We're here to help bring your marketing projects to life. Please review our service timelines below to help plan your project effectively. Once you're reviewed the standard timelines, please scroll down to find the link to the proper form for your request.

Standard Project Timelines

What to Expect

• Initial response within 3 business days
• Detailed project discussion with your assigned team member as needed
• Regular updates throughout your project

Important Notes

• ** New Brand Updates: Projects requiring updates to our new branding are processed as new collateral requests (3-4 week timeline)
• Project Planning: Please ensure your deadline aligns with our standard timelines
•  Urgent Requests: For time-sensitive projects, please contact Jason or Maggie via Microsoft Teams message.

Please provide as much detail as possible in the form below to help us understand and prioritize your project effectively.

Once submitted, you'll receive an email confirmation and a team member will contact you within 3 business days to confirm or discuss your request.

Marketing Project Request Forms

Creative Request Form

Salesforce Report Request Form

Mass Email Request Form

Photography or Videography Request Form

Website Request Form

Event Request Form

Order official NLU business cards by filling out this form and submitting to Damarys (Dee) Cruzado in the Facilities Dept. via email to: Dcruzado@nl.edu

Order Business Cards

Information on print services, timelines, and how to submit print jobs. Looking to print a big request or unique sizes?  Requests for intercampus delivery must be received by the copy center a minimum of 5 business days prior to the completion date requested. If additional time is necessary, you will be contacted. 

Download: Copy Request Form

Copy requests should be sent to: CopyCenter.Wheeling@nl.edu.

Professional headshots are available once a month on the third Thursday at the 122 South Michigan Avenue Chicago Campus (Filming/Recording Studio, 4th floor). Staff, faculty, students, alumni, and other NLU affiliates can sign up in advance by completing the online form and selecting a preferred date and time slot. 

Headshots will be offered biannually at Lisle and Wheeling coordinated around other campus events.

Sign up for a headshot here.

Request a photographer from the Marketing team for your event.

Project Request Forms 

If you need access to promotional items, please use the Distribution Center (DC). The DC is physically located in Wheeling but serves all campuses. We keep a stock of drinkware, posters, totes, pens, pennants, and more in stock at all times.

• Orders must be placed 5-7 business days before you need them through the
  Distribution Center website: https://www.nl.edu/dc (Login with your NLU SSO)
• The distribution center fulfillment contacts are Karolynn Bones (KBoness@nl.edu) and Damarys Cruzado (dcruzado@nl.edu)

Order from the Distribution Center

Standards for when and how branded items should be created, preferred vendors and approval process. This document outlines how to plan, design, order, and distribute branded merchandise that aligns with university brand standards. It includes timelines, ordering options (including the university’s distribution center and preferred vendors), logo usage criteria, and helpful questions to guide effective promotional item selection. 

Promotional and Swag Guidelines

We’re excited to announce the launch of the new National Louis University online store. From cozy crewnecks and classic polos to eco-friendly tote bags, drinkware and more — you’ll find something to proudly show your NLU spirit. 

Visit the store and explore fresh releases designed for alumni, students, staff, and friends of the university. Let’s gear up and celebrate our community in style!

Ordering for your team or department? Use code BULK25 at checkout when ordering 10 or more items to receive 25% off the total order.

NLU Online Store

We're excited to highlight student, alumni, and employees success stories for our Faces of NLU campaign and would love to feature your journey!

Whether you've overcome challenges, discovered new passions, or have something unique to share about your NLU experience, we want to hear from you. Your story could inspire fellow students and may be featured on social media, our website, and in recruitment materials.

The form takes just 15 minutes to complete!

Faces of NLU Submission Form

The NLU Blog features stories, insights, and expertise from across our community—including faculty, staff, students, and alumni. We welcome submissions that highlight academic innovation, student success, professional expertise, community impact, and timely topics relevant to education and workforce advancement.

What to submit:

• A short article or story (typically 400–1,000 words)
• A clear connection to NLU, your field, or our mission
• A conversational, informative tone written for a general audience

Helpful to include:

• A proposed headline
• A brief author bio (1–2 sentences)
• Any relevant photos or links (optional)

Selected submissions may be edited for clarity and length and featured on the NLU Blog, social media, and other university marketing channels.

Interested in contributing?
Submit your idea or draft to Jack Benvenuto at jbenvenuto@nl.edu.

At National Louis University, we believe our students are our best storytellers. Whether it’s a high-profile internship or the daily rhythm of campus life, we want to see NLU through their eyes.

If your students are engaged in something exciting, or if you know a social-media-savvy student who wants to showcase their journey, we want to feature them on our official NLU channels!

What We’re Looking For

We love sharing authentic, student-produced content. Great examples include:

• Unique Opportunities: NASA internships, the Honors Student trip to Costa Rica, or a student engagement event through their eyes
• Campus Life: Frosty Fest, club meetings, or "Day in the Life" vlogs.
• Academic Highlights: Lab experiments, guest speakers, or creative projects.

Get Inspired: Check out these successful student reels:

• Paris Cafe Writing Scholarship 
• Come with me to Open House
• Welcome to Winter Term

Submit Content: Email Jack Benvenuto, jbenvenuto@nl.edu once the video is ready for review.

Help us share the NLU experience from the perspective that matters most!

Social Media Reel Guidelines