NLU Brandfolder

How to Find and Use University-Approved Marketing Assets

Goal of Implementing Brandfolder
At National Louis University, our digital asset management system will centralize and optimize our marketing materials across all colleges and departments. By creating a single, accessible repository, we'll ensure consistent brand representation, streamline content creation, and support enrollment efforts. 

This strategic approach will empower our teams to efficiently access, share, and leverage marketing tools, ultimately enhancing our ability to communicate the university's unique value and support our institutional goals.

1. What is Brandfolder?

Brandfolder is NLU’s new digital asset manager. It houses official university logos, photos, program sheets, email headers, PowerPoint templates, and more—organized so you can quickly find what you need for your work. 

2. Who Should Use It?

All NLU staff and faculty who need branded materials for communications, presentations, marketing, outreach, or event planning.

3. How to Access Brandfolder

• Visit: brandfolder.com/nationallouisuniversity 
• Log in using your NLU credentials (SSO)
• If you’re having trouble accessing, contact Maggie McNamara, Director of Marketing and Brand Management at mmcnamara8@nl.edu

4. How Assets Are Organized

All assets are grouped by Collection to match NLU’s structure.

 You’ll see folders for:

• National Louis University (NLU Primary)
• Undergraduate College (UGC)
• Kendall College (Kendall)
• Accelerate U (AU)
• Graduate School of Business and Leadership (GSBL)
• National College of Education (NCE)
• College of Psychology and Behavioral Sciences (CPBS)
• School of Nursing (Nursing)
• NLU Online
• Florida
• Wheeling
• Lisle
• Military
• International
• Advancement

5. Common Asset Types You’ll Find

• Logos (by college or campus)
• Photos (campus, students, classrooms)
• Program & Tuition Sheets
• PowerPoint Templates
• Email Headers
• Zoom Backgrounds
• Flyers
• Letterhead
• Short Video Clips and Commercials

6. Finding What You Need

There are two easy ways to find assets:

• Browse by Collection
  • Click into the appropriate college, department, or location folder
  • You'll see organized groups like logos, flyers, photos, templates, etc.
  • Video that reviews Utilizing the Brandfolder Structure to Search

• Use the Search Bar
  • Type keywords like “UGC logo” or “Florida flyer”
  • You can also search by file type (e.g., “PPT,” “photo,” “video”)
  • Link to View more detailed instructions on Search Bar 

7. Downloading Assets

• Click on an asset to preview it
• Use the Download button to save the file to your device
• You may have the option to select file types or sizes for some assets (e.g., logos)
  

8. Need Help?

Reach out to Maggie McNamara, Director of Marketing, Brand (mmcnamara8@nl.edu) ] for help finding or using assets.